Ideas, insights, opinions and latest thinking. Find out what we’ve uncovered in the first wave of the Social Media Benchmark and have your say.
#SMBenchmark results: hear from Tesco, Microsoft, Clifford Chance and more!
Made plans for 21 June? It’s only a month away and it’s a big day in our calendar: we’re launching the results from wave two of our Social Media Benchmark.
As well as the first view of the #SMBenchmark results, you’ll find Tesco’s Group Marketing and Chief Digital Officer, Microsoft’s UK CMO and the global CMO of Clifford Chance on stage discussing the future of social media and answering your questions.
Hosted at Bloomberg Auditorium in London’s Finsbury Square, this is a unique opportunity to hear from and put your questions to top marketing executives in leading businesses – and to understand more about:
• Why fewer than 1 in 5 businesses say social media is central to their marketing strategy
• Why 50% of marketers fundamentally believe social media poses a significant risk to our reputation
• How almost half of businesses acknowledge a significant skills and capability deficit in the area of digital marketing and social media
• Why 57% of marketers see pressures of management time as a significant barrier to improve digital capability this year
We hope to see you there!