Wave three – 2013

Key areas of investigation

The third wave of the Social Media Benchmark drew participation from over 1,000 marketers across a range of sectors and geographies. The study focussed on four key management issues:

• Testing, learning and experimentation
• Internal communication and collaboration
• Social media guidelines and policies
• Mobile

Wave three results

The results from the third wave of the Social Media Benchmark will be published on 28 June 2013, coinciding with the CIM/Bloomberg 2013 Digital Summit.

• Find out more about the Digital Summit