Wave one – 2011

Key areas of investigation

The inaugural wave of the Social Media Benchmark drew participation from over 1,500 marketers across a range of sectors and geographies. The study focussed on the four main social media platforms (LinkedIn, Facebook, YouTube and Twitter) and interrogated marketers around:

• Spend and resourcing
• Management of social media channels
• Frequency of usage
• Developing customer insights
• Metrics and evaluation
• Value and buy-in

Wave one results

The results from the first wave of the Social Media Benchmark are available in two different formats:

• The Social Media Benchmark wave one infographic – publicly available at no cost
  • Available here
• The wave one report – complimentary for CIM members; £95 for non-members
  • Available here