Introducing the Social Media Benchmark
The Social Media Benchmark is a new, rolling six-monthly study exploring how marketers are adapting to, investing in and getting value from social media. Brought to you by The Chartered Institute of Marketing and supported by Ipsos ASI and Bloomberg, our aspiration is to create the definitive guide to the changing role and potential of social media in business.
Our approach
The Social Media Benchmark is designed as a rolling six-monthly survey, enabling us to explore new issues as they emerge, whilst also maintaining the ability to develop trend data on core topics over time. Our approach:
- All company sizes from independent consultants and SMEs to blue-chip corporates
- International in nature, with participants spanning UK, Europe, Africa and Asia
- Inclusive of all levels, from early-stage marketers to CMOs in major corporates
- Research process and analysis is supported by renowned specialists Ipsos ASI
- Insight and expert comment from social media experts Bazaarvoice
- Media partnership and support from Bloomberg
How to get involved
The Social Media Benchmark is designed by industry, for industry – and is therefore inherently practical in nature. It’s success relies on your support – here’s how you can get involved:
- Read the results from wave one and share them with your network
- Take part in the Social Media Benchmark surveys (March/September) – wave two is now live!
- Read our latest ideas and insights and have your say
- Watch interviews with experts discussing social media priorities for 2012