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The Social Media Benchmark is an on-going research initiative exploring how marketers are adapting to, investing in and getting value from social media. Led by The Chartered Institute of Marketing and supported by Bloomberg and Ipsos ASI, our aim is to develop and share practical insight into the changing role and potential of social media in business.

Our approach

The Social Media Benchmark is designed as a regular survey-based initiative, enabling us to explore relevant issues as they develop, whilst also maintaining the ability to build trend data on core topics over time. Our approach:

• All company sizes from independent consultants and SMEs to blue-chip corporates
• International in nature, with participants spanning UK, Europe, Africa and Asia
• Inclusive of all levels, from early-stage marketers to CMOs in major corporates

How to get involved

The Social Media Benchmark is designed by industry, for industry – and is therefore inherently practical in nature. It’s success relies on your support – here’s how you can get involved:

• Check out the results from wave one (published 2011)
• Check out the results from wave two (published 2012)
• See when we’re launching the results from wave three (published 2013)
• Register to take part in the forthcoming research waves