News
Ideas, insights, opinions and latest thinking. Find out what we’ve uncovered in the first wave of the Social Media Benchmark and have your say.
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CIM/Bloomberg 2013 Digital Summit announced
Posted by Thomas Brown, Head of Insights, CIM, on May 1, 2013
On 28 June, CIM and Bloomberg hold the first Digital Summit, a major industry event examining the dramatic shifts we have witnessed in digital capability and potential. To put this...
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#SMBenchmark results: hear from Tesco, Microsoft, Clifford Chance and more!
Posted by Thomas Brown, Head of Insights, CIM, on May 24, 2012
Made plans for 21 June? It’s only a month away and it’s a big day in our calendar: we’re launching the results from wave two of our Social Media Benchmark....
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#SMBenchmark wave two survey now live!
Posted by Thomas Brown, Head of Insights, CIM, on March 22, 2012
Towards the end of 2011, some 1,500 marketers participated in an online survey for the inaugural wave of our new Social Media Benchmark, our new six-monthly study exploring the role,...
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Microsoft’s Allister Frost’s blog on the #SMBenchmark results
Posted by Thomas Brown, Head of Insights, CIM, on March 1, 2012
In the run-up to launching the results from the first wave of the Social Media Benchmark, we interviewed a number of senior industry figures, discussing their ‘real-life’ perspectives on the...
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Marketing Week feature the Social Media Benchmark results
Posted by Thomas Brown, Head of Insights, CIM, on February 21, 2012
We’re thrilled that the team at Marketing Week, and Deputy Features Editor Lucy Handley in particular, have covered the results of the Social Media Benchmark in great detail, including the...
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The Digital Marketing Podcast preview of #SMBenchmark results…
Posted by Thomas Brown, Head of Insights, CIM, on February 8, 2012
Daniel Rowles is a renowned digital marketing expert, 2011 trainer of the year and producer of the Digital Marketing Podcast, a series that’s rarely out of the top-20 business podcast...
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How do you turn an oil tanker?
Posted by Thomas Brown, Head of Insights, CIM, on January 23, 2012
Most marketing folks I speak to acknowledge that 2012 is going to be the year that social media ‘grows up’ (or reaches maturity, I should say). If nothing else, the...
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Thanks for stopping by – and what’s coming up…
Posted by Thomas Brown, Head of Insights, CIM, on January 13, 2012
So here’s our first post to kick-off the launch of results and findings from the first wave of our new Social Media Benchmark – thanks for taking the time to...