News

Ideas, insights, opinions and latest thinking. Find out what we’ve uncovered in the first wave of the Social Media Benchmark and have your say.

Marketing Week feature the Social Media Benchmark results

We’re thrilled that the team at Marketing Week, and Deputy Features Editor Lucy Handley in particular, have covered the results of the Social Media Benchmark in great detail, including the cover story on 16 February 2012.

If you’ve not already seen your copy or taken a look online, make sure you find the time to do so today.

Find out more on the Marketing Week website

On 15 February, marketingweek.co.uk ran a news story (‘Marketers query value of social media’) preceding their main feature article – you can read the news piece here.

On Thursday 16 February, marketers all over the UK received their copy of Marketing Week, featuring the cover story feature (‘Benchmark your social media’) – you can read the feature in full here, with commentary from CIM alongside industry perspectives from O2, LinkedIn and Burberry.

On Friday 17 February, writer Sebastian Joseph looked at the measurement findings from our benchmark in this brief article.