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How are businesses grappling with, adapting to, investing in and getting value from social media? What are the big opportunities presented by social media in 2012 and where are the vulnerabilities?

This week, Emma Gilpin-Jacobs, Global Director of Communications at The Financial Times Group, discusses the role of social media in 2012: opportunity, risk, resources and adapting to change. Watch the videos below or see more at www.youtube.com/GlobalBenchmark.